For the last 15 years I've had the opportunity to work with some huge designer brands such as Hugo Boss, DKNY, French Connection and Ted Baker. This helped educate me in how different companies operate and develop their brand ID.

Before founding Lonely Bones in 2024, I worked as a Formalwear Specialist and Visual Merchandiser. This gave me creative freedom as I was able to design and implement marketing strategies through eye catching displays.

Gaining experience to further develop my skills and passion for the world of fashion has truly been a roller-coaster of a ride. A lot of highs, a lot of lows and a tonne of mental health issues.

A few years ago I was diagnosed with a handful of disorders. This helped me understand why I was struggling with the 'normal' world. Feeling lost, broken and in search of help I didn't know I needed.

Throughout my journey I have realised just how much mental health affects the world, and just how little there is in the way of help, education and awareness for it. This inspired me to step out on my own and create Lonely Bones.

Lonely Bones isn't just a clothing brand. It's a platform to help raise awareness, educate people and give a sense of purpose to anybody who needs it. I plan to build a community for people with (and without) mental health. I aim to give every lost soul a home, a place to belong and a place you're accepted for being 'different'.

If I can help impact just one person's life along the way, it will make it all worth while!